What's A Producer DO?

 

What does a producer do? 
"It’s like being the captain of the team. It’s finding the story you want to tell, finding the way you want to tell it, and having taste to decide what will make a good film or play or television program; then it’s about marrying that idea to the right creative team. Who is the best storyteller to direct it? Who is the best writer to write it? Who is the best actor to bring voice to the characters? The producer’s job is to make sure the vision is on course. Then you bring on another partner: studios as financiers or investors in theater. You have to make sure that what they asked for and bargained for is what they’re getting. Then it’s bringing a project to its conclusion: the marketing, the general package. Producing is overseeing the process from the beginning all the way until it arrives at the theater or movie theater." -- Marc Platt as qouted in Backstage.

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So What's A Carnet?

If you've never had to take equipment out of the country for a production you mnay never have heard of a Carnet (pronounced, Car-NAY.) It's an internationally accepted document that lists all your equipment (with serial numbers etc) to prove to the various customs officials that you're taking out what you brought in. Why's that important? Because if you brought something into their country to sell they'll want to tax you on it! And conversely if you bought some equipment overseas and want to bring it home the US may charge you and import fee! With a Carnet they check you in and out and no extra taxes! Lotsa time and hassle, but no taxes. So I came across a blog that explainse it a lot better with a little more detail. Check it out at Creative Handbook. By the way you will want to sork with your insurance company when taking any fil equipment out of the country as well.

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Forget The Camera!

OK, at the risk of sounding silly there's a really interesting article that I had to read, "5 Video Genres That You Can Make Without Picking Up  A Camera." I saw it in YouTuber Magazine but it really was a sponosred article pitching VideoBlocks—you guessed it, a stock footage company. Well, I happen to be a scuscriber to VideoBlocks and they have some really great stuff!  And NO, I'm not getting anything from them in return for mentioning them or the article. The article makes some valid pionts and you should read it. But don't throw your camera a way just yet!

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TV Pioneer Zacherly, "the Cool Ghoul," Passes

 

The faces of the crew—stagehands and technitions alike—lit up like I had never seen before. And of course, I was fascinated meeting a childhood hero in person. Imagine meeting in person the same goul you had to get had stayed up late to see every Friday night?  We recreated the antics he was famous for, inserting himself into scenses of an old horror movie with humorous comments and skits, watching him chase a gooey brain acoross his 'laboratory" (a head of coliflower with colored gelatin manipulated by stagehands pulling monofilament.) It was all quite delicious fun, especially to be part of creating it and not just a viewer. Zach's appearance energized the station for at least a week.

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Busman's Holiday

         What those who fantasize about my line of work fail to realize that my actual job is to write as intelligently and insightfully as I can about every place I go. Think of writing a five-page term paper, rigorously researched, twice a week, sometimes more. Still want the job?

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Digital Hollywood, Fall 2016, Zettabytes

What is a zettabyte?  1,000,000,000,000,000,000,000 bytes OR one sextillion bytes.  Still hard to grasp?  That's a trillion Gbytes!  Remember when a 1 Gbyte hard drive seemed enormous?

To place that amount of data in more practical terms, that's about 152 million years worth of HD quality video.  Cisco estimated that in 2015 every second the Internet passed enough video that would take an individual 5 years to watch, yes that's every second.

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Marty Shindler
Looking forward to seeing you there, Art.
Wednesday, 05 October 2016 9:09 PM
Marty Shindler
Well done, Art.
Monday, 24 October 2016 9:09 PM
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Betting On 360 Video

 

Marcelo was quick to explain his new passion. "The future is 360 and VR and I'm a huge believer in it. That's why I decided to focus completely on that technology sector. This group, will also focus on everything for 360 video, photography and VR creation for creative professionals."

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SoCal Media Pros is Formed

MCA-i, formerly known as ITVA,  brought tens of thousands of people together for professional education and inspiration to be the best in a highly competitive and ever-changing industry.   The fate of MCA-i is part of a trend of traditional non-profits trying to adjust to a shift in member needs as more professionals are working as freelance independents, a proliferation of 'film schools' creating their own networking opportunities, and online 'education' of techniques that traditionally were learned from meeting with more experienced professionals.

Many of the local MCA-i chapters were robust and many live on as new, independent organizations, including the LA/OC chapter, now known as SoCal Media Pros.   You can find this list of remaining chapters at www.mca-i.org and find industry blogs, the ability to showcase your videos without cost, and networking opportunities at www.RoundTable.Media

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Video - You Are The Product

I met her at the Digital Hollywood conference in L.A. where she was discussing her program for helping people make effective videos as an interviewer, guest, critic, or journalist. She offers an intensive, two-day workshop called, “Turn Your Interviews Into CASH”, that provides hands on opportunities to practice her techniques. The workshop includes introduction to inexpensive hardware and software to help attendees make effective videos to best sell their product or services and themselves. She got the idea to help people take advantage of the power of video marketing when it started to become a common and effective marketing tool. She merged her full service international business marketing and consulting firm with her husband, Michael DeVere, who has over 30 years of experience in the Television industry: from directing the 6 o’clock news, to working on productions for HBO, The History Channel, CBS, NBC, ABC, ESPN, Nickelodeon, MTV, VH1, Comedy Central, National Geographic, Bruce Springsteen, MSG, the NY Rangers, Universal Records and many others. Michael’s done it all. If that’s not enough he’s also an Emmy winning video editor.

I had the pleasure of attending one of her workshops where she lived up to her headline to:

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AES is NOW!

 

AES may not be the largest media convocation but it certainly is so in the world of Audio. You'll find not only all the top equpment manufacturers there but a great representation of newer and smaller vendors with quality hardware and software.

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