I came across this great article on the website for the Content Marketing Institute and just have to share it. It's by Michael Litt and was posted back in 2014, but the advice is evergreen and worth looking at a over and over. It's really about SEO - Search Engine Optimization - and how to get there when creating video content. But it's also about Marketing. If it's not pure entertainment you're trying to create in your video, it's very likely got a marketing purpose behind it. Litt's 5 steps are basic and important and worth reading more than once.